Nowadays, there is no shortage of online natural hair advocates and icons. A YouTube search for “natural hair” yields more than 10 million videos–granted some of that content is not intended to be consumed by folks with Afro hair textures in mind. But much of the content that is intended for the consumption of the natural hair community showcases women with looser hair textures, who are claiming an experience that isn’t theirs. And this issue isn’t unique to YouTube; women who don’t have Afro-textured hair can be seen appropriating the movement online, in the media and in real life.
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